A rolling Sandy Balls commercial gathers plenty of fuss

Sandy Balls lodge

IT was one of the internet viral hits of the year, leaving more than 2.1 million people rofl (Rolling On the Floor Laughing).

Now, Sandy Balls Holiday Centre has refreshed its smash-hit TV ad for another campaign to lure holidaymakers to its idyllic site in the heart of the New Forest.

The video, which showcases the leafy Centre’s many attractions, rocketed to fame on Have I Got News For You, prime time American TV and Radio One’s Early Morning Show.

Already an online sensation, the ad was picked up first and shown to an audience of 5 million viewers on the Ellen Degeneres Show in the United States. Then came the request from the BBC, which featured the commercial in front of an audience of more than 6 million on its popular quiz Have I got News for You and millions more on Radio One.

Ever since, the advert has been racking up legions of fans online with its unique name triggering widespread amusement. The new version airs on ITV1 on December 26.

Managing Director Tim Howells said: “It was absolutely brilliant that so many people all across the world got to hear about us. Now we hope to reach out again with this updated version. We don’t mind the reaction to the name at all. From a business perspective, that has helped us get our fantastic attraction in front of a massive new audience.”

While the online buzz on Sandy Balls may be new, the 120-acre Centre has a long history stretching back more than 90 years, while the name goes back centuries.

“We are very proud of the centre,” said Tim. “Its unusual name can be traced back as far as the reign of Henry VII. It appeared on maps and other documents of the time as ‘Sandyballas’, which is the description given to the dome-shaped sand and gravel outcrops on the edge of the site.”

Sandy Balls TV advert 2010-11

Explore Sandy Balls

UK holidays, weekend breaks and short breaks at Sandy Balls Holiday Centre set in the New Forest National Park. We provide high quality holiday accommodation in luxury lodges and caravans and we also cater for tourers and campers. We have a range of facilities including a restaurant, pub, beauty suite,cycle centre and two swimming pools. There is also fantastic activties for all from archery and laser clay pigeon shooting to team games, arts and crafts and much more!